APCON registrar hails foreigners participation in executive diploma exams
The registrar of Advertising Practitioners Council of Nigeria, Alhaji Garba Bello-Kakanrofi has hailed the level of compliance by foreigners who are practising Advertising and its
View ArticleStarTimes pays promo winners, to show UEFA champions league
StarTimes in fulfillment of its earlier promise has given away N2million and other prizes to winners of the promo which began on July 16.
View ArticleLadipo remains CEO as STB McCann opens new office Eva,
The immediate past President of the Association of Advertising Agency of Nigeria (AAAN), Mr. Rufai Ladipo is still the Managing Director/ Chief Executive Officer of STB Mc- Cann, National Mirror...
View ArticleBreaking market barriers through TV reality shows
TV reality and game shows are relatively not Nigerian traditional ways of promoting brands but Nigeria’s interface with the global millennium buzz and global village ideas has made the trend veritable...
View ArticleDeepening brand equity through dance
The Maltina Dance hall is one veritable platform to build share of voice for the brand and showcase family values .The dance platform is one the brand explores to creatively engage the consumers. Every...
View ArticleSTB Mcann shops for CEO, Ladipo quits Oct
The speculation over whether Mr. Rufai Ladipo, immediate past president of Association of Advertising Agency of Nigeria, (AAAN), was sacked or he had resigned as the CEO of STB McCann has finally ended...
View ArticleGuinness targets 12 million female beer consumers with SNAPP
Guinness Nigeria Plc, has officially launched a new alcoholic drink, SNAPP, as part of effort to target about 12 million female beer consumers. The new drink which was introduced at the Federal Palace...
View ArticleBrewers set agenda for responsible alcohol consumption
As Nigeria’s beer consumer market continues to record growth with increasing inflow of foreign investment. stakeholders at the just concluded summit organised by APCON, in partnership with ICAP and...
View Article‘Nigerians are getting more miserable’
Bismarck Rewane, banker, economist and highly respected financial markets analysts is the Chief Executive of Financial Derivatives Company, a Lagos-based investment bank. He speaks on the key issues...
View ArticleBrands of yesteryears: Survivors in a discerning market
The ability of any brand to remain relevant to the need of consumers for ages lies in its ability to innovate with time. In 1960 when Nigeria gained independence, Nigerian consumers experienced influx...
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